We successfully crafted a powerful and distinctive visual identity for the 'Yes on 3' campaign, helping secure transgender protections in Massachusetts.
Services
Client
Yes on 3 Campaign
Year
2018
Website
Actress and activist Laverne Cox at The Yes On 3 campaign headquarters (Massachusetts). Photo Credit: Hurley Events Photography
Challenge
Our challenge was to create a visual narrative for the "Yes on 3" campaign that transcended mere aesthetics. The mission was to design a comprehensive brand strategy, including logo, social media graphics, video, print, and product designs, that not only communicated the importance of the ballot initiative but also resonated with a diverse audience.
Goal
Our goal was clear: to create a visual language for the "Yes on 3" campaign that encapsulated the spirit of transgender inclusivity and empowerment.
Result
“Yes on 3” emerged triumphant at the ballot, and the campaign was not just visually appealing but repeatedly recognized as a “winning campaign.” The endorsement and championing by influential figures like Massachusetts Governor Maura Healey, Joe Kennedy III, Ayanna Pressley, Lynda Carter, and transgender activist and actress Laverne Cox added credibility and momentum to our cause.
