Write It Out!

Captivating playwrights thriving with HIV through an illustrative social media video.

We helped amplify Write it Out's campaign visibility through an engaging and illustrative social media video.

Client
Write It Out!
Year
2023
Challenge

The challenge presented to us by the National Queer Theater was to create a compelling video to promote the fourth year of their "Write it Out" campaign—a free playwright workshop specifically tailored for individuals living with HIV.

Goal

Our goal was twofold: first, to design a visually appealing video that highlighted the unique benefits of the "Write it Out" campaign, and second, to attract a diverse range of applicants.

Result

The result of our collaboration with the National Queer Theater exceeded expectations. The program goals were not just met; they were celebrated as “Write it Out” entered its fourth year with increased participation, engagement, and a strengthened sense of community among playwrights living with HIV.

Next project
Championing the Equality Act with succinct and inclusive design.