The challenge presented to us by the National Queer Theater was to create a compelling video to promote the fourth year of their "Write it Out" campaign—a free playwright workshop specifically tailored for individuals living with HIV.
Goal
Our goal was twofold: first, to design a visually appealing video that highlighted the unique benefits of the "Write it Out" campaign, and second, to attract a diverse range of applicants.
Result
The result of our collaboration with the National Queer Theater exceeded expectations. The program goals were not just met; they were celebrated as “Write it Out” entered its fourth year with increased participation, engagement, and a strengthened sense of community among playwrights living with HIV.