UWNYC

Raising awareness for low-income New Yorker's through innovative signage design.

Embark on a transformative journey through a powerful initiative, employing strategic design to raise awareness in the crucial sectors of education, health, and income.

Client
United Way of New York City
Year
2012

New Yorkers walked across the Brooklyn bridge to raise awareness for low-income famlies (New York). Photo Credit: United Way of New York City.

Challenge

The task at hand was to visually capture the profound impact of the UWNYC Annual Bridgewalk, distilling its significance into a compelling visual narrative.

Goal

Our goal was clear - to design visual elements that not only echoed the mission of UWNYC but also resonated with the participants and onlookers.

Result

The result of our design efforts was a visually compelling and impactful UWNYC Annual Bridgewalk. The event witnessed a large turnout, not just in numbers but also in the creation of a shared commitment to uplifting low-income New Yorkers in the crucial sectors of education, health, and income.

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